About Sophera Marketing
Hi, I'm Richard.
With over two decades of hands-on experience in the industry, I've honed my skills working with a diverse range of clients, from household names like MoneyGram and Santander to medium-sized enterprises and startups.
My journey in marketing began with a passion for understanding consumer behaviour and crafting compelling strategies that drive results. Over the years, I've had the privilege of working with companies across Europe and Australia, managing teams and consulting for businesses in various sectors, including finance, real estate, and employee benefits.
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MBA-Qualified Marketer with Global Experience
As an MBA-qualified marketer, I bring a unique blend of academic rigor and practical expertise to every project. With a proven track record of driving commercial success across international markets, I am adept at growing exceptional brands across all marketing channels and touchpoints. I bring a depth of knowledge and insight to every project. My commitment to continuous learning has led me to undertake several MBA-level courses, learning from world-class professors and thought leaders in the field.
Leadership in Marketing Excellence
Throughout my career, I have served as a marketing leader across the UK, EMEA, and North America, consistently building and managing high-performing teams that deliver outstanding commercial results. By combining brand and performance marketing strategies, I create sustainable growth and achieve both short and long-term financial objectives.
Expertise in Marketing Effectiveness
My expertise extends to various facets of marketing, including digital marketing, brand management, CRM, analytics, research, strategy development, social media, and marketing communications. I have successfully reversed negative acquisition trends to achieve sustainable, profitable growth and demonstrated proficiency in driving marketing effectiveness at every level.
Find me teaching at
Cambridge Marketing College
CMRS (Certified Member of Market Research Society)
Certified status is a higher professional grade of membership. This senior grade recognises my academic achievements as well as career experience. It's suitable for senior practitioners who have progressed to a leadership level in research, insight or analytics.
FCIM (Fellow of the Chartered Institute of Marketing)
Being an FCIM member gives me the recognition that I am at the top of my profession. Fellow (FCIM) members are the most experienced marketers with many years of senior strategic experience. Whether they hold a marketing director position or operate as a marketing consultant, FCIMs are considered leaders in their field.
LINKEDIN INSIGHTS
Marketing Week Mini MBA with Mark Ritson
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Brand Management: Comprehensive training in developing and managing brand strategies to drive business growth.
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General Business Administration and Management: In-depth understanding of fundamental management principles and their application in marketing contexts.
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Marketing: Advanced knowledge in core marketing concepts and strategies, equipping me with the tools to create impactful marketing campaigns.
MAD//Masters by Rory Sutherland
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Grade A: Achieved the highest level of proficiency in a 12-week CPD-accredited personal development program.
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Strategic Marketing Insights: Explored disruptive marketing trends and learned how to leverage creativity, innovation, and behavioral science for competitive advantage.
London Business School
Brand Management: Aligning Business, Brand and Behaviour
Strategic Branding Expertise: Developed skills in aligning brand strategy with business objectives and customer experience to drive brand loyalty and growth.
Brunel University
First Class Honours Degree
Comprehensive Business Education: Gained a strong foundation in business principles, including finance, management, and marketing.
Current Studies
Undertaking a Finance course at Cambridge University
Continued Learning: Pursuing further education to deepen my understanding of finance and its intersection with marketing strategies.
My Approach
With a solid foundation in both theoretical knowledge and practical application, I approach every project with a strategic mindset and a focus on delivering measurable results. My qualifications and experience allow me to offer a comprehensive range of services, including consultancy, team upskilling, and 1:1 coaching, tailored to meet the unique needs of each client.
MY QUALIFICATIONS
Speaker & Contributor
As a recognised industry expert, I have had the privilege of sharing my insights and expertise at various leading industry events and conferences:
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Keynote speaker and Contributor at Marketing Week
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Selected by Marketing Week as one of 8 thought leaders to discuss challenges for the financial services sector
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Lead presenter at Brand Republic annual conference
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Keynote speaker at Digital Marketing Exchange
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Speaker at Global Money Transfer Summit
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Chair of Financial Services Customer Experience Conference
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Speaker at Untangling the Complexities of Customer Loyalty Seminar
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Speaker at Reuters Conference re: Creating Compelling & Creative Content
